Success means different things to different people.

Brad Sugars asks if you have taken the time to reflect on your personal goals and to determine what success means for you. Brad Sugars himself had originally set a goal of retiring at the age of 25 as a measure of success for himself. At the age of 26, with some strong arming by his colleagues who were aware of his goal, he retired to focus on his family and to improve his golf game. In the end, Brad Sugars felt that he could still be successful in his family life if he returned to run his business but kept a better work life balance.

This illustration explains how the even the definition of success can change over time for an individual.

Brad Sugars understands that when evaluating a business there is only one true measure of success which is profit. At the end of the day, the business must be generating enough income for the owner to meet his or her financial and life goals. In its simplest form, the more profit the company generates, the more successful the venture. Brad Sugars believes that success is not achieved for the business owner through profit alone. The firm is not completely successful until the business is capable of running just as efficiently without the owner as it does with the owner present. There must be systems and processes in place that allow the owner to work ON the business rather than IN the business. Success is not complete until the owner makes the transition from head wage earner to largest equity investor with a clear strategic mindset for the future.

Brad Sugars provides the following three keys to success:

1. You need to accept that you are not the person that does the work, but the owner of the business and act accordingly. If you are spending all of your time running from one crisis to the next, then you have not built the foundation for a successful enterprise.
2. Master the art of team building - If you have a clear vision, build an awesome company, then you will attract awesome people by default.
3. Must be able to bring in new business - It is impossible to cost-cut your way to success without finding a way to continue to grow your revenues.   You achieve success through a balanced marketing and sales strategy that leverages your current customer base for repeat business, while still bringing in additional customers and market share.

Fortunately, the skills and knowledge to make your business successful are not magic or foreign concepts which only a few can understand. By making a commitment to seek out a coach or expert in the field of business you can learn the principles which will make your business successful. You must commit to learning and growing as a leader every day of your life.   Investing in your own knowledge base is the key to investing in the growth of your business.   By continuing to grow your business you will find both personal success and the joy of knowing that you built a business that can succeed without you overseeing every detail every day.

Brad Sugars and his team of coaches are committed to helping you find success for yourself and your company.