Bradley Sugars

Coaching is no longer a luxury, but a necessity for your business.  Coaching delivers proven results.  Brad Sugars draws a direct parallel between coaches in the professional sports industry to his team of talented business coaches; both bring a systematized approach to sharing their knowledge of winning and an accountability to make it happen. The best coaches in both fields have a proven track record of delivering results by transferring this knowledge to the players or business partners.

It is the combination of a passion for winning and the drive to make it happen which help coaches to succeed. Coaching goes beyond just business planning and evaluates your personal goals and motivations.

Brad Sugars explains that the key difference between coaching and consulting is that consultants are trained to come in and do the work for you, but a coach’s role is to teach the owner of the business and management the skills they need to do the work themselves. Coaching is not an attempt to find one single strategy which will magically alter your results, but rather an ongoing test of a lot of little different strategies which combined will deliver improved results.

Coaching can take on many different forms. A business coach provides a sounding board for ideas that impact all aspects of your business. Brad Sugars believes the best coach is one that is not necessarily from your same industry. He would prefer that your coach is not saddled by past paradigms and experience which may prove limiting to the free flow of ideas. It is much more important to have a personality match than an experience match since you will be working closely with your coach over a long period of time. Brad Sugars expects his coaches to be expert trainers who are skilled in training your team.  Often training is more readily accepted if it comes from an external party.

The coach is able to break through cultural barriers that may exist within your organization.

Brad Sugars believes that often the best coaching relationships develop between business peers.   The ActionCOACH program provides many different opportunities for likeminded business owners to get together and discuss strategies and issues affecting their business today.

Whether it is bi-weekly profit teams or quarterly planning meetings, you will be given the opportunity to meet other professionals across a variety of industries who can offer fresh insights and experience. Often some of the best business strategies can be formed over a cup of coffee in an informal setting amongst other professionals who have a broad experience base across a wide array of industries.

Business is not an overly complex process at its core. There is a tremendous knowledge base out there which has been documented around all facets of running a successful profitable commercial enterprise. A coach can be the bridge that connects your willingness to learn and hard work to the proven strategies that will get you results. Do not let your competitor gain this advantage over you.