Bradley Sugars

If you want up to date insights, analogies, quick articles, and information on upcoming programs or materials, then you need to subscribe to Brad Sugars’ blog.

On the blog, Brad provides equal parts business information, personal anecdotes, and funny stories from the field of business and life as a parent.

Through this valuable tool, you have the ability to read fresh content and participate in the discussion by commenting back on the article so that Brad Sugars and his readers can hear your opinion and insights into the topic of the day.

A few examples of some recent blog topics from Brad Sugars are:

• 6 things you need to know when advertising on the radio - Brad provides insight into everything from the target market, the length and word count of the ad, costs, voice talent, sound effects, and even common myths.
• Should you be in business at all - Here’s how to know - Brad explains that you are in business for two reasons, because you love it and to make money. In the end if you are not making money then you need to move on and find another opportunity.
• Sales… the 7 most important facts every salesperson, including you must know - Brad Sugars covers details on identifying and reaching the decision makers, how to assume the sale, avoid focusing on price, and understanding how to listen to and be affirmative with your customer.
• Bad Cash Flow has nothing to do with sales - Brad puts a few simple numbers down on paper which explain how the timing of your receivables based on your credit terms impact can kill the cash flow in a company that is making healthy margins.
• The value of a customer - Brad again hammers home the point that increasing the profitability on an existing customer is a better investment strategy than trying to bring in new customers.
• Here’s how you can write a great headline - Brad teaches the art of grabbing the readers’ interest from the headline and encouraging them to take action through the choice of key words and phrases.

Here’s what the readers have to say about the blog posts:

• “This is right on Brad, and it’s even more important for email marketing than ever… This is a great blog. Thanks.” - Antoine Dupont
• “Love the analysis - way too often businesses don’t look at this fundamental question, or ‘convince’ themselves the market is there when it isn’t.” - Peter Williamson
• “Brad, just loved it. Will you allow me to translate this piece of learning into Portugese and spread it through my client database as a newsletter? Of course I’ll be mentioning the author.” - Antonio Ribeiro