Bradley Sugars

Brad Sugars explains that being a leader does NOT mean being an expert in every field of your business. The best leaders have a generalist understanding of their business, but are smart enough to know to ask the right questions. It is your job as the owner of the company to find the right people for the job who you trust to make the decisions following your system and a written set of guidelines.

Brad Sugars understands that you must remove yourself from handling all the day to day fires if you are going to be able to invest the time and labor you need into growing the business in a strategic manner.

Brad Sugars understands it is the role of the leader to have the vision and the strategic knowhow to get there. A true leader teaches his vision to the masses, and then lets those with the passion and spirit to take up the call seek him out. You must lead through example, and realize that your shadow casts a larger impact on the organization than your words. Be honest with yourself and your employees by sharing both the positive and the not so positive.

As a leader, you must expect excellence from everyone in your organization if you want to run an excellent business. If you find people in the organization who are not living up to your expectations, then do not be afraid to fire them and find people who are more capable. A lot of leaders get trapped into the mentality that no-one is capable of handling issues as effectively as they could on their own.

Brad Sugars says that simple math will tell you that 100 people who are delivering at 80% of a top performer are still going to achieve a lot more than the top performer can on his or her own.

Brad Sugars teaches that as the leader of the organization your knowledge growth is a key factor in the success of your business. You have to constantly stay on top of what is going on in the market, in your competition, and with your customer base. If you are not building knowledge then your time is being wasted. There are a lot of great sources of information out there, and it is your responsibility to leverage that knowledge base.

Part of being a leader is encouraging risk taking within your organization. Brad Sugars believes that if you aren’t making mistakes then you are not pushing your business forward. If your business is not growing, then it is dying. Often times, it takes a decision that scares and excites you at the same time to make progress. As a culture, your company must solicit feedback and encourage risk taking as long as it follows the written guidelines of your organization.

You must continue to try new ideas, rigorously test the results, learn from the information, refine the test, and move forward.